On the Coffee Museum, Italy looks at technology, Japan looks at culture, Qingtian Dongbao Mountain looks at the future

2020-09-10 17:21:56 jcadmin 4

"What do I need?"
"I want a cup of black coffee, thank you..."

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Every city has a reason to like it. It may be a person, a landscape, a delicacy, or a cup of coffee. . . In the coffee shops on the streets, the clerk and the customers have been circulating such questions and answers. This has either become the standard question and answer in every city, or it has become a kind of culture. . .

The editor is a coffee lover. Whenever I go to a country or a city, I will unconsciously look for the local coffee taste. Apart from exploring the distinctive local cafes, how can those coffee museums be easily missed. . .


Those who like to drink coffee have their eyes enlarged this time.
The coffee journey begins. . .


Renaissance coffee city


When it comes to coffee, how can we not mention Italy, the birthplace of Italian coffee. In Italy, those ancient cafes will have a place. The rich Italian coffee culture is also reflected in the accumulation and preservation of its culture. In the 16th and 17th centuries, In the Port of Venice in North Africa, Egypt's booming trade, coffee was introduced to Italy. In 1600, the Pope was baptized for coffee. Coffee began to be widely accepted and gradually swept Europe.

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In Milan, in 1817, adjacent to the top theater LaScala, a cafe called COVA was born. During the Italian Revival, COVA was a fashionable meeting place for patriots, bringing together typical representatives of the upper class and elite groups. Even after moving to 8 Via Montenapoleone in 1950, its popularity has remained unabated, ranging from the well-known opera composer Giuseppe Verdi to the great writer Ernst Hemingway to the contemporary era. Celebrities are all guests of COVA. As an art place for the pioneers of gathering places, it has left a heavy color in Italian history. Over time, it has a large number of fans, even Beckham is no exception.

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Milan’s neighboring Turin, a coffee city, is also where the coffee tycoon LAVAZZA takes root. The headquarters is also set up here. Cafes large and small in the city use almost all coffee beans they produce, just < span style="color: rgb(99, 36, 35);">There is a coffee museum in LAVAZZA’s headquarters. LAVAZZA has divided 1,300 square meters at the headquarters and built two floors of coffee The museum, which involves knowledge of the entire coffee industry chain, will interpret coffee from different perspectives of the past, present and future.

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The museum is designed by RalphAppelbaum studio. There are 5 experience areas, allowing visitors to feel the brand's nearly 120-year history of development, the process of coffee production, and the Italian coffee social ceremony.

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Espresso coffee is a great invention. They learned how to extract coffee by pressure more than one hundred years ago. In the past, coffee machines were mostly cylindrical, with the brewing head facing different directions.

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The technologically-sense interactive device can make people have amazing experiences and feelings. During the interaction, viewers can intuitively understand the front-end processing of coffee, roasting differences, coffee blending, brewing and other unfamiliar coffee knowledge to the public.

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Italians love art, and they will keep pace with the times and express art with technology! In the art and culture area, the photographic and film works of LAVAZZA in collaboration with famous photographers are exhibited here. As coffee photographers, in different styles of coffee creative photography and creative advertising short films, you can feel that LAVAZZA has never stopped combining coffee and art. Even viewers who do not understand photography can intuitively appreciate the charm of LAVAZZA coffee art with the blessing of technology.

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Panoramic interactive touch video theater


Favored at 34°41′ north latitude


After leaving Europe, we went to Asia to take a look. Then which coffee museum attracted the attention of the editor, Dangdangdang, that is the UCC Coffee Museum in Kobe, Japan. . .

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UCC Coffee, whose full name is "UCC Ueshima Jiayan", was founded by Tadao Ueshima in 1933. He hopes to convey the advantages and spirit of coffee to more people, so on October 1, 1987, "Coffee Day", opened [the UCC Coffee Museum, which is the only coffee museum in Japan. In 2013, the whole building was completely renovated. Unique, you can see it at a glance.

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The museum area is divided into six sections, including the origin, cultivation, identification, roasting, extraction, and culture of coffee. The designer hopes that through the five senses of "seeing", "listening", "smelling", "touching" and "tasting", you can understand the different aspects of coffee, and viewers can also intuitively understand the whole coffee from seed to cup. process.

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The museum also displays various coffee brewing appliances from all over the world, showing the continuous progress of coffee making technology.

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Display of UCC coffee development products in different periods


To complete a cup of perfect mellow coffee, the most important thing is aroma, consistency and flavor. However, if a good cup of coffee is not presented based on high-quality coffee beans, it is difficult to present a perfect cup of coffee to customers even with the best brewing equipment and coffee brewing skills. The appraisal area in the museum, with the background of Brazil, the world's largest coffee producer, introduces the importance of coffee tasting. The cup tester is like tasting red wine, to objectively and overall judge the sweetness, sourness, bitterness, subsequent aftertaste and aroma, and quality of coffee. Cup testers control the quality of coffee beans, define coffee flavor and price, and are the gatekeepers of coffee quality.

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A coffee appraiser in Brazil

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After the visit, there is a free trial


Coffee town


In Qingtian, there are already more than 300 cafes. Is it unimaginable for a small city? This is inseparable from the culture of her hometown of overseas Chinese. The overseas Chinese in Qingtian are all over the world in more than 120 countries, which makes Qingtian coffee There are also many different characteristics and tastes, such as Spain, or Italy, or the United States, or Japan, but each taste contains the inherent essence of Qingtian people-"the taste of Qingtian", this is also the Qingtian Yuzi outside The taste that I want to leave when I return home, so many cafes with different tastes in the world are located in Qingtian, does not mean that more and more overseas Chinese have returned to their hometowns.

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Dongbao Mountain Overseas Chinese Cultural and Cultural Museum-Coffee MuseumIt came into being. The museum will be built on the hillside and will bring together coffee culture, coffee craftsmanship, coffee aesthetics, and even coffee academies from all over the world to create a unique coffee IP in Qingtian. Qingtianren’s Coffee Museum is here!

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Qingtian Dongbao Overseas Chinese Cultural Museum Eco-city Coffee Museum Planning Intention Map


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